QUALITY INGREDIENTS INSPIRED BY NATURE
AND IMPROVED BY TECHNOLOGY
Meet The Gold Standard In Minerals
We set the bar for quality ingredients as high as imaginable…
And haven't lowered it.
Over 25 years ago, we set out to build an establishment that supplies only premium ingredients to the best brands in the world.
Total wellness is the goal, which means superior bioavailable minerals should be obtainable for all.
We are a team of scientists, researchers, formulators, leaders, creatives, and health nerds committed to supplying you with the products and services for success.
No B.S. (Bad Science)
We are not about pseudoscience and fads.
We’ve invested over $300K in serious research and development and we’re not stopping there. The stuff we’ve discovered is complex, but we’ve also done the work to make the science (and the product) easy to digest.
We're proud of the products we supply and can’t wait to bring you more.
Be our guest and take a look around.
A Few of Our Branding Partners
Paul A. Willis - CEO & Founder
Michelle Martin - President & COO
Pat Rounds - Controller