The public and health professionals are searching for solutions. Choices that will promote health and be safe at the same time. Products that contain ingredients they can trust. Too often, the arguments surrounding the superiority of nutritional ingredients lack sufficient scientific rigor. And even when the science is brought to light, it is often too complex or too rapidly changing for product formulators or consumers to grasp firmly. The dietary supplements industry could benefit from simplified language that respects the scientific complexity and the dynamic challenge of matching key nutrients with the body’s needs. The arrival of such language could signal a new approach a higher standard. With our new BodyReady® platform, we intend to change the conversation about science-based nutritional ingredients.
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